Sony Music × Mari Froes
For the release of Mari Froes' debut album Esquina do Sol, Sony Music commissioned us to develop and produce a series of cinematic social media assets built around the artist and her music. Across two production days, we created more than 30 pieces of content, combining live performance recordings with cinematic formats across different environments. Rather than approaching the project as a single campaign film, the production was designed as a broader visual system that could give the album multiple expressions across social media.
We developed the creative direction and production approach around Mari Froes, her music and the visual world of Esquina do Sol. The production moved between live performance and more cinematic settings, creating different visual contexts for the music while maintaining one coherent direction across the content. Across two shoot days, we captured and produced more than 30 assets designed specifically for digital and social communication, allowing Sony Music and Mari Froes to communicate the album through multiple formats rather than relying on a single hero asset.
The production resulted in a library of more than 30 social media assets supporting the release of Esquina do Sol. The first published pieces have already generated strong organic engagement. One Rosa Brava video reached more than 242,000 views, 14,000 likes and 260 comments. Beyond the performance of an individual asset, the project created a broader visual content system that gives the album multiple ways to live across social media.
