Building globallyrelevant brands.
Some brands already understand that relevance cannot be bought. It is built through trust, participation and long-term relationships. These projects show what happens when brands stop interrupting communities and begin contributing to them.
Selected Work
Fast, agile, and made for the feed. A content shoot built for Soundboks' European Championship moment.
Creating a cinematic social content system for Mari Froes and the release of her debut album Esquina do Sol, translating the album into more than 30 visual assets across live performance and cinematic formats.
A collection launch built on dance, DJ culture, and creative community, not a press release.
Munich and Hamburg. Opinion leaders, live reporting, and 390K organic reach for Champion's ING 3x3 partnership.
Bringing the right communities into the room for an intimate Bumble experience built around real connection.
Casting and production for a Germany-wide Thomas Henry campaign built around distinctive characters and a diverse visual identity.
Tires as protest. Music as presence. A cultural activation that turned product into statement.
Rooftop to block party. Soundboks-presented nights that brought Hamburg's creative scene together.
Fast, agile, and made for the feed. A content shoot built for Soundboks' European Championship moment.
A collection launch built on dance, DJ culture, and creative community, not a press release.
Cap San Diego, Hamburg. Bombaclat Bass, 100K reached. A music event as brand strategy.
Munich and Hamburg. Opinion leaders, live reporting, and 390K organic reach for Champion's ING 3x3 partnership.
Casting and production for a Germany-wide Thomas Henry campaign built around distinctive characters and a diverse visual identity.
Bringing the right communities into the room for an intimate Bumble experience built around real connection.
A Reeperbahn Festival gathering connecting live music, DJs, food and community in the heart of Hamburg.
Helping Mushroots turn product trial into physical brand experiences, from pop-ups and community activations to a mobile sampling format built for the streets.
Creating a multi-format content system for Heimatgut, combining social-first assets, campaign photography and cinematic product storytelling.
Three days. A castle. Germany's top 50 bartenders learning to DJ, rap, and graffiti.
A T-shirt launch, unreleased music, and 400 people in a room. Culture as a brand strategy.
A nationwide election campaign, delivered in two production days. Photo and TV for Volt Germany.
Three cities, one European Championship. HiFi Klubben and Soundboks turned public viewing into community.
An authentic voice for the M NEXT. +233c sourced and cast across Europe for BMW's most progressive concept car.
Dance, music, live competition. A streaming format built from culture, not from a brief.
Arabic culture, Soundboks sound, 60K reached. A summer event that challenged media narratives.
Tires as protest. Music as presence. A cultural activation that turned product into statement.
A DJ workshop for FLINTA of Color in Hamburg, with Marshall as part of the experience, not the sponsor.
The first Resonating Voices event in Hamburg, an intimate evening built around collective singing with Noah Slee, Sinem and Melvin.
The first come.unity Soundsession in Hamburg, an intimate stage giving hidden vocal talent room to perform live.
A free rooftop gathering bringing Hamburg's creative community together through music, food and shared experience.
Rooftop to block party. Soundboks-presented nights that brought Hamburg's creative scene together.
Safer spaces in the music industry. A conference where the conversation was the campaign.
A community gathering exploring mental health, personal development and the realities of building a creative life.
A DJ workshop created to give FLINTA participants access to DJing in a safer learning environment built around curiosity, practice and community.
A community-led Hip-Hop dance battle bringing competition, participation and connection into a physical space in Hamburg.
A product launch treated as a cultural event. Three cities, guerilla strategy, 250K reached.
Four dancers, one vision. The casting behind Adidas Originals' About You campaign.
Hamburg's skate community, one product launch. +233c united the scene around the Soundboks Go.
Dance as flavor. Culinary movement meets choreography in Kikkoman's NO RULES commercial.
Twenty seconds, two dancers, one versatile product. Choreography for the Teriyaki TVC.
Roller skaters, dancers, and ice cream. The casting and choreography behind #LIKKIES.
Dancers who move like the brand feels. Casting and production for Hummel × Zalando.
A TV spot and four cities of guerilla activation, dance crew The FantastiX in the lead.
Six guerilla shows and two stage performances. Bringing OMR's trade-fair floor to life through dance.
Three dancers, live beats, one viral hit. Freestyle content for the #soundboksstandard campaign.
Creating a cinematic social content system for Mari Froes and the release of her debut album Esquina do Sol, translating the album into more than 30 visual assets across live performance and cinematic formats.
Turning a former department store into a temporary cultural space shaped by Hamburg's creative community.
Tazzi Pizza, Hamburg. A local pop-up introducing H2O to a new community of 100 guests.