A 20-second television commercial showcasing Kikkoman Teriyaki Sauce's versatility through choreographed dance movements that transform everyday cooking into lively performance, part of the broader NO RULES campaign direction.
The Approach
Choreography by Aaron Night converting cooking movements into dance. Germany-wide e-casting presenting 30 diverse performers to client. The spot integrates seamlessly with the NO RULES campaign visual language while standing alone as a product showcase.
The Outcome
Two dancers with different cultural backgrounds successfully booked and delivered. The 20-second format demanded precision: every movement had to communicate product versatility with economy and confidence.
Discipline
TVCCastingChoreographyCommercial
Gallery
