+233c executed research and e-casting in Berlin to select dancers and models for a product narrative video for the Hummel × Zalando collection, highlighting the collection through dance performances that authentically conveyed the product's essence.
The Approach
We worked with a Berlin photographer and conducted focused e-casting to identify a primary cast of two ethnically diverse dancers/models, plus 20 supporting performers. The brief was to find talent that could embody the brand's identity through genuine movement.
The Outcome
Actors authentically conveyed product identity through performance. Content reflected brand values with genuine audience connection, a collaboration that elevated the collection through cultural credibility.
Discipline
CastingContent ProductionFashionArtist Relations
Gallery
