233c brought Soundboks' #soundboksstandard campaign to life through an online video content concept built for a moment when live events weren't possible. Under the motto "we got the tools, you got the feeling," three dancers, Andy Calypso, Patrick Odam, and Souhail, freestyled to beats produced live by DJ JUST-A-KID and DJ Joseph Wu, creating an authentic and dynamic atmosphere that communicated the product's specs through feeling rather than a spec sheet.
233c developed an online video content concept pairing freestyle dance performances with beats produced live on set, designed to translate Soundboks' product specifications into an emotional, shareable format for social.
Three videos of freestyle performances and live beats were used across Soundboks' social platforms and drove exceptionally high engagement, one video went viral, delivering a combined reach of 2.5M.
