233c set out to develop a framework program for OMR that stood apart from conventional trade-fair activations and actively engaged visitors. Through creative guerilla activations at various points across the fairground, alongside stage shows, the team communicated OMR's values and identity in a subtle, engaging way, through the art of dance.
233c produced six guerilla-style activations per day across the fairground plus two staged shows, working with dance crew The FantastiX to communicate OMR's brand values through movement rather than conventional messaging.
An alternative, activating trade-fair program that gave the OMR experience a memorable new touch, creating an emotional connection with visitors that went beyond a standard trade-fair presence.
