Soundboks Skate Contest
2022Brand ActivationEvent ProductionSkateboardingCommunity
+233c created a skate competition concept for Soundboks to introduce the new Soundboks Go product, partnering with Cleptomanicx, Lobby Hamburg, and professional skateboarder Benjamin Vogel to unite Hamburg's skate community around the brand.
The Approach
We leveraged Benjamin Vogel as both host and authentic cultural bridge to the skating scene, integrating strategic brand partnerships with streetwear labels Cleptomanicx. Music, food, drinks, and custom obstacles created a full community event rather than a simple product demo.
The Outcome
Increased product demand within Hamburg's skate scene. Authentic product usage content generated through influencer reach. 28,000 new audience members reached with genuine cultural credibility.
Discipline
Brand ActivationEvent ProductionSkateboardingCommunity
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