A television commercial created in collaboration with Ersteliebefilm Produktion and director David Aufdembrinke, featuring choreographed performances that merge everyday cooking movements with dynamic dance sequences to convey Kikkoman's 'taste explosions' concept.
The Approach
Choreography by Aaron Night transformed culinary gestures into dance, the physical experience of cooking becoming rhythm. We executed a Germany-wide e-casting presenting 40 diverse performers to the client, ultimately selecting two ethnically diverse dancers/models.
The Outcome
Two dancers with different cultural backgrounds successfully cast and delivered. A commercial that communicated product flavors through movement: visceral, visual, and culturally grounded.
Discipline
TVCCastingChoreographyCommercial
Gallery
