+233c researched and executed a Germany-wide e-casting to book actors and models for the Adidas Originals x About You commercial, a content production focused on authentic passion through dance.
The Approach
We presented 15 diverse dancers to the client, focusing on cultural diversity and authentic performance style. The final four, including Rola, Kicki, and Emilo, brought different cultural backgrounds and dance disciplines to the production.
The Outcome
Four ethnically diverse dancers/actors successfully booked. The resulting campaign created visually captivating content that authentically showcased the new Adidas collection through movement.
Discipline
CastingContent ProductionFashionArtist Relations
Gallery
