Soundboks × HiFi Klubben
A comprehensive go-to-market strategy for the Soundboks Go, a new portable speaker, launched across global HiFi Klubben retail stores. +233c built the full activation: from retail store redesigns and POS materials to guerilla events and DJ-led community experiences in Hamburg, Berlin, and Copenhagen.
We treated the retail environment as a cultural venue. Custom store redesigns, a public raffle, interactive competitions, and a live DJ performance by Toriño transformed a product launch into a community event, giving audiences a reason to show up beyond the product itself.
250,000 new audience members reached. 300+ attendees per pop-up event. The launch demonstrated what happens when culture leads product strategy: significant hype, email lead generation, and a product credibly positioned within its community.
