Soundboks × HiFi Klubben Events
For the 2024 European Football Championship, HiFi Klubben and Soundboks teamed up with 233c to create a series of events that went far beyond traditional public viewing. In Berlin, Munich, and Hamburg, the team hosted nights that uniquely blended music, football, and community. Whether through high-energy DJ sets, personal conversations with the store teams, or spontaneous moments between strangers, connection was at the heart of each event.
233c conceived and implemented three activating live experiences in Berlin, Munich, and Hamburg, with HiFi Klubben employees serving as active hosts for proximity, exchange, and credible brand engagement. Giveaways, promotions, and personal exchange reinforced brand loyalty at every stop.
Over 330 guests across three events in three cities, with organic reach of more than 145,000 via artists, content, and partner channels. The activations proved just how powerful brand-led formats can be when they focus on exchange, atmosphere, and real human connection.
