Habibi Sommerparty
2021Brand ActivationEvent ProductionCommunityCultural Storytelling
+233c created a brand activation concept enabling Soundboks to partner with purpose-driven brand Habibi You Know for a summer event celebrating Arabic culture and promoting inclusivity, directly challenging negative media perceptions of Arabic script and culture.
The Approach
We aligned Soundboks with a partner whose values and community were genuinely represented in the event. DJ Shari Who provided the sound. The event brought together opinion leaders, friends, and families in a space that felt celebratory and meaningful, not sponsored.
The Outcome
60,000 new audience members reached. Emotional connections built between both brands and the target community. Brand loyalty generated both in-person and across social media through a shared cultural statement.
60KReach
Discipline
Brand ActivationEvent ProductionCommunityCultural Storytelling
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