Habibi Get Together
2022Brand ActivationExhibitionCultural StorytellingCommunity
+233c collaborated with Habibi You Know to create an immersive brand activation celebrating Arab culture and challenging stereotypes associated with Arabic writing, centered on an exhibition where tires became a symbol of cultural protest and artistic expression.
The Approach
The activation combined an exhibition concept with musical performance by DJ Shari Who, a collaborative T-shirt design, and a Soundboks brand partnership. The tire installation as protest metaphor created a narrative that extended beyond the event space.
The Outcome
60,000 people reached. Emotional connections fostered through branded product and cultural dialogue. Increased visibility and community loyalty for Habibi You Know across their audience.
60KReach
Discipline
Brand ActivationExhibitionCultural StorytellingCommunity
Gallery
