The Low Key Party Series brought new vibes to Hamburg in 2024: with Soundboks as presenting partner, 233c curated two events that brought together the local creative scene, music lovers, and artists. In June, the Rooftop Edition opened its doors at Villa Viva, a Caribbean BBQ, the sounds of DJ Merci Milano & DJ Nairobis, and partners like Fritz-Kola creating a sun-drenched space above the rooftops of Hamburg. The Block Party Edition followed in September, embedded in the Reeperbahn Festival, with DJ Celecta and special guest Robine providing musical highlights in an off-location atmosphere full of creative energy.
233c developed and implemented a two-part event series, the Rooftop Edition in summer and the Block Party Edition during the Reeperbahn Festival, in collaboration with local partners including Viva con Agua, Villa Viva, Fritz-Kola, and artists from the community, with the Soundboks speaker integrated as a central element of the sound system and visual setting.
Over 450 guests and a combined digital reach of more than 280,000 impressions. Soundboks was successfully positioned as a platform for cultural exchange and creative networking, building an activatable network of artists, creators, and communities for future brand activations, a brand that isn't just loud, but also takes a stand.
