A sponsored pop-up event collaboration between Soundboks, the Irgendwas muss sich ändern collective, and artist Ansu in Hamburg, combining brand activation with a genuine cultural moment: the official launch of the collective's T-shirt and live performance of unreleased music.
The Approach
We curated a lineup of guest artists: Ansu, Kwame, AceTee, and Tom Hengst, creating an event that had cultural value independent of the sponsorship. The brand's presence supported rather than dominated the moment.
The Outcome
87,500 reach. Over 400 attendees. An emotional connection built between Soundboks and the local music community through authentic co-creation rather than paid placement.
87.5KReach
400+Guests
Discipline
Brand ActivationPop-Up EventArtist RelationsMusic
Gallery
