For a Germany-wide digital campaign by Thomas Henry, we supported the production of a new visual world for the brand and its drink portfolio, including alcohol-free products. Working alongside agency La Red and photographer Julian Felix Lorenz, our role focused on translating the creative direction into a fully organized production and finding a cast with personality. Rather than choosing conventional commercial models, we focused on distinctive characters who could give the campaign an individual and contemporary presence.
We curated and coordinated a diverse cast of three talents and managed the production around the shoot, from crew and lighting to catering, logistics and on-set coordination. Our role was to create the conditions for the photographer and creative team to focus on the visual execution while ensuring that talent, crew and production came together smoothly.
The resulting campaign assets became part of Thomas Henry's digital brand communication across Germany and were used prominently across social media and the brand's website, including high-visibility placements such as website headers. The character-driven casting helped create a visual language that felt individual, contemporary and representative of a broader audience.
