A lifestyle product shoot for Heimatgut's snack range, popcorn and Air Pops shown in real, candid moments outdoors rather than on a studio table.
Together with Heimatgut's marketing team, we translated the strategic direction for the campaign into a visual content approach built around the brand's key products. Our role covered concept development, art direction, casting and production across multiple formats. Instead of producing one campaign asset and adapting it afterwards, we created content with different digital environments in mind from the beginning. The production combined social-first assets, campaign photography and cinematic content, allowing the products to move between different visual formats while maintaining a consistent mood and identity.
The result was a versatile library of campaign content designed primarily for Heimatgut's social channels. Across photography, social-first formats and cinematic product content, the production created multiple ways to communicate the products while maintaining one coherent visual direction. The project gave Heimatgut a broader range of assets that could be used across its digital communication rather than relying on a single campaign format.
