As part of the ING 3×3 Tour Germany 2024, 233c supported the brand Champion in activating both the first and final tour stops, in Munich and Hamburg. Together with a carefully curated set of creators and cultural voices from the basketball and street culture scenes, Champion was made visible both on the ground and across digital channels. Whether through direct audience engagement, live social media reporting, or high-energy recap content, the tour became a stage for community, movement, and brand emotion.
233c provided strategic support for the tour stops in Munich and Hamburg with a focus on community engagement and social media impact, selecting and activating four relevant opinion leaders per city to report live from the event, and producing high-quality recap content, photo and video, that captured the tour's energy for online channels.
Over 77,000 combined talent reach and more than 390,000 organic contacts across all activations. Brand loyalty was strengthened through targeted community tapping and authentic touchpoints. Champion was placed right where the energy happens: in the game, in the feed, in the moment.
